Insights on AI Search & Merchandising
Technical deep-dives, merchandising playbooks, and revenue growth benchmarks for high-growth e-commerce teams.
PlaybooksHow to Check Your Store's Search: A 30-Query Search Quality Test
Related Searches in Ecommerce: How to Keep Shoppers Moving After the First Query
What related searches are, where they belong on a results page, how to generate good suggestions from your own search data, and the mistakes that make them useless.
Search Relevance Tuning: A Step-by-Step Guide for Ecommerce Teams
How to judge whether your search results are good, build a test set from real queries, tune field weights and ranking signals, and ship changes without breaking what already works.
Product Data for Search: How to Fix Your Catalog So Shoppers Find Products
Search can only find what your catalog describes. Which product attributes matter most, how to audit missing data, and a practical plan to enrich titles, attributes and descriptions.
Personalized Search in Ecommerce: How to Rank Results for Each Shopper
71% of consumers expect personalized experiences. How personalized search works, which signals to use, where it goes wrong, and how to roll it out without hurting relevance or trust.
Mobile Ecommerce Search: 10 UX Rules for Thumb-First Shoppers
Mobile now drives most ecommerce traffic but still converts worse than desktop. These 10 mobile search rules cover the search field, autocomplete, results, filters and speed.
Ecommerce Site Search: The Complete Guide for 2026
How ecommerce site search works, why shoppers who search are worth more, and a 30-day plan to fix query handling, results, filters and measurement on your store.
What Is AI Product Search? How It Works and When Your Store Needs It
AI product search understands what shoppers mean, not just the words they type. Here is how it works, what it can't fix, and the signs your store is ready for it.
Ecommerce Autocomplete: 12 Best Practices That Help Shoppers Find Products Faster
80% of ecommerce sites offer autocomplete, but only 19% get it fully right. These 12 practices cover suggestions, products, typos, mobile and measurement.
Ecommerce Search Analytics: 10 Metrics Every Store Should Track
The 10 site search metrics that show whether search is making you money, with formulas, what good looks like, and how to start tracking in Google Analytics 4.